A strong brand lives beyond the world of print and other static imagery. A brand should be brought to life in as many ways as possible for a more immersive experience. As part of our holiday campaign, we designed a motion graphic to spread a little joy through the holiday season and beyond. The team at Pixel Farm brought the animation to life. It evokes the light-heartedness and magic present at this time of year, rotating through scenes of snow, the solstice star, and a gift. The colors, imagery, and music are bright and simple, keeping the tone celebratory without emphasizing one specific religious celebration. The piece serves as a reminder that the true gift of this season is the ability to receive and spread joy.
Creative Director  Craig Franke
Design Director  Todd Monge
Designer  Chloe Mark 
Production  Pixel Farm
Recognition  AdFed The Show 2020

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